Journelle

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Located just off a retail chain-packed stretch of Fifth Avenue, this charming lingerie boutique draws locals with sophisticated, feminine styles. Walnut shelves are dotted with old books, pillows, and potted tulips, while inventory drawers with signs urging customers to “sneak a peek” give the space a playful feel. Delicate, lace-and-mesh looks in red-trimmed black and brighter hues like yellow and sea green are everywhere—from Hanky Panky thongs to Eberjey boy shorts to Elle Macpherson bras. Smooth, mid-range staples from Cosabella and Wacoal hang across from pricey satin styles by Eres. But Journelle also carries finds from lesser-known labels, like the richly-toned ruffled panties and matching camisoles from Alicia Wade’s Sommes Chic, and soft, slit bodysuits from Williamsburg design duo The Lake & Stars. Bras come in sizes 30A all the way to 40G, and shoppers can check the fit in the spacious fitting rooms with full-length sliding doors, adjustable lighting, and plush cushions. — Julie Mehta

This Flatiron boutique doesn’t just sell high-end lingerie; they “curate” intimate apparel with pieces from lines like Elle Macpherson, Chantelle, and Andres Sarda. The gracious staff will kindly offer assistance in their oversize dressing rooms (large enough to fit a gown).

Semi-annual sales with discounts of 20%-50% off.