• Salon Ishi

  70 East 55th Street, 212-888-4744
  

  Gemini Salon and Spa

  547 Hudson Street, 212-675-4546
  

  Salon Ishi has long been the place to go for Japanese straightening. But while it can cost up to $1,000 (and take an entire day), the hair wizards at Matrix have come up with another solution. At Gemini Salon and certain other locations across the city (check matrix.com for details), you can opt for the patented Opti-smooth treatment and get the same results (with that same freshly burnt aroma) in just a third of the time.

From the 2004 Best of New York issue of New York Magazine