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Paragon
Sporting Goods
867 Broadway, at 18th St.
212-255-8036
paragonsports.com
Teens make the pilgrimage to this temple of specialty sporting
goods for cool backpacks from the North Face ($39–$99),
team jerseys ($69–$239), and classic footwear from Puma,
Pony Converse, Nike, and more ($39–$99).
The
Puma Store
521 Broadway, near Spring St.
212-334-7861
puma.com
Retro and right-now styles keep this Soho store abuzz with
young hipsters, who come for streamlined apparel and footwear.
The new Track Training collection was inspired by Jamaican
athletes and includes sneakers like the 400M ($95), and the
extremely lightweight Irie 2 and Fass 2 (both $80), ideal
for sprint and hurdle training.
Quiksilver
3 Times Square, at 42nd St.
212-840-8111
109 Spring St., near Mercer St.
212-334-4500
quiksilver.com
Catch the wave of board-riding gear—that’s surf,
skate, and snow—in the heart of Times Square. The Quiksilver
and Roxy labels offer collections tailored to kids and teens.
Try on cotton twill military-style jackets in khaki ($56),
short-sleeve novelty print shirts ($38), and ten-ounce snap-front
denim jackets with sweater rib trim ($58).
Reaction
Kenneth Cole
130 E. 57th St., near Lexington Ave.
212-688-1670
kennethcole.com
For particularly debonaire teens, Kenneth Cole introduces
a new men’s fragrance this fall ($39.50–$49.50).
If your kid spends more time on the playground than at mixers,
Reaction tees start at $29, and rough riders will appreciate
the “Kid Bike” leather motorcycle boots ($135).
Space
Kiddets
46 E. 21st St., near Broadway
212-420-9878
Upstairs from the children’s selection is a preteen
girl’s dream, complete with loud music and funky clothes
from Tiki, Juicy, Paul Frank, and other hot labels. Check
out Tiki velour bell bottoms ($56–$62) and Paul Frank
messenger bags and knapsacks ($40–$60). They also claim
exclusive U.S. stock of Japanese line Angel Blue, whose T-shirts
and jackets are emblazoned with graphic characters.
Tommy
Hilfiger
372 W. Broadway, at Broome St.
917-237-0983
tommyhilfiger.com
Stylized denim, classics, and leather separates are the mainstays
of this all-American designer. Check out cotton messenger
vests with shrunken argyles ($34.50), rigid jeans with cuff
detailing and exaggerated front buttons ($39.50), cable-knit
ponchos with multicolored fringes ($59.50), and houndstooth
double-breasted jumpers ($49.50).
Urban
Outfitters
Call 800-282-2200 for store locations
urbanoutfitters.com
Adolescents hoard Urban’s mega-groovy creations, perfect
for dressing up bodies, and bedrooms too. You’ll find
fads du jour: Lee jeans for $85, Lacoste striped shirts for
$95, logo tees by Urban Renewal for $24, and short-sleeve
jersey cardigans for $32.
Wet
Seal
670 Broadway, near Bond St.
212-253-2470
Manhattan Mall
901 Sixth Ave., at 33rd St.
212-216-0622
65 E. 8th St., near Broadway
212-228-6188
wetseal.com
Young girls yearning for trendy, MTV-chic fashion love these
loud, lively stores for back-to-school staples like fashion
denim jeans and skirts (around $40), fitted and embellished
tweed jackets (around $59), and colorful, puffy nylon jackets
with faux-fur trim (around $50).
Yellow
Rat Bastard
478 Broadway, near Broome St.
212-334-2150
yellowratbastard.com
Lined with neon graffiti and slammin’ street gear, and
pulsing with shop-till-you-rock tunes, YRB’s aisles
are packed with skateboards ($35–$135), Blue Marlin
track jackets ($60–$80), and Paul Frank rainbow Julius
totes ($50).
Zara
Visit zara.com
for store locations
This Spanish label offers runway looks at moderate prices,
drawing style newbies throughout the city to sporty, casual,
and day-to-evening options. Neo-preppy revivals like slim
blazers (from $99 to $155) and button-down collared shirts
(from $9 to $66) fly off the shelves.
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