• Pop’s Popular Clothing

  7 Franklin St., nr. Meserole Ave., Greenpoint 718-349-7677

  Brands like Carhartt that were originally designed for laborers have become urbanely cool thanks to their simple lines and honest durability. Pop’s, a family-run business since the forties, stocks one of the city’s largest selection of Carhartt, along with jumpsuits, thermals, parkas, and other classics of the army/navy-store genre. Workers shop there, but so do north-Brooklyn dudes, who go in for industrial-cool items like Air Force parkas ($59.99), classic hoodies ($19.99), and cotton V-necks ($8.99). Its delightful staff, headed by Pop Rosenberg and son Steve, is worth the trip, and they’re happy to school you in the nuances of thermal weaves (which will make you sweat less) and the perfect socks.

From the 2009 Best of New York issue of New York Magazine