• Brooklyn Denim Company

  85 N. 3rd St., at Wythe Ave., Williamsburg 718-782-2600

  This indigo-hued 1,600-square-foot shop has everything you want when hunting for that perfect pair of all-occasion jeans—knowledgeable, unpretentious service and an exhaustive selection. Launched last year by former Adriano Goldshmeid exec Frank Pizzurro, the store sells upward of 30 denim brands, from standard stretchy Blank jeans for $80 to Rick Owens’s cutting-edge DRKSHDW line for $450 and all the Levi’s, James, and Citizens of Humanity styles in between. The denim is conveniently arranged by brand, wash, and fit, and each shelved pair has a counterpart laid out on the long tables in front, so you don’t need a ladder or an assist every time you want to check out a style.

From the 2011 Best of New York issue of New York Magazine