Natalie and Friends

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This venue is closed.

The red awning outside that shades the plate-glass window reads Cool Children's Clothing, and the stock inside supports that boast. Fashion-forward garments for boys and girls from infancy to age 16 are the house specialty of owner Natalie Mayer who, as an established rep for up-and-coming designers, offers a wide range of garments that keep pace with late-breaking trends. Reconditioned rock concert tees by Claude attract ‘tween shoppers and their sibs, while swimwear by Submarine, on sale year-round, would make any kid stand out in the wading pool. If your offspring are into leather, pleather, ribbons, or suede, they’ll find plenty to pick from here;for stripped-down, pure-function basics, look elsewhere. Kids’ feet aren’t overlooked; Mayer stocks offbeat sneakers and shoes, including sparkling ruby slippers fit for 21st century Dorothys. Conveniently located between Serendipity 3 and Dylan's Candy Bar;perfect for sugar infusions between retial bouts;the store bustles with tourists and Bloomies refugees. — Eve Gerber

Key Departments

Formalwear

For informal affairs, Natalie Mayer makes sweet options like the ruffled Georgette: A pastel pink rendition with a lace waist that makes it a great fit for a flower girl.