Peter 
            Borchelt  
            Animal behaviorist 
            Animal Behavior Consultants 
            (718-891-4200) 
            House calls only 
             
             Today, Peter Borchelt is visiting with Charo, a "hypersensitive" 
            Chihuahua. He gently tugs his signature tool, the Snoot Loop, a small 
            facial halter that closes Charo's mouth and will (after prolonged 
            use) calm her recently acquired habit of shrieking when her owner 
            comes near. 
             "Her little-bitty brain has somehow gotten the idea you're a bad 
              person," he says to the client. 
              "Obedience training would be a waste of time here. She's not misbehaving; 
              it's fear." 
              According to Borchelt, who back in '78 became the first behaviorist 
              in the city, his therapy can eliminate quirks like Charo's -- and 
              more serious problems -- without using the violent (and passé) whack 
              with a rolled-up newspaper. 
              And though a paper costs considerably less than a visit from Borchelt 
              ($300 to $400), only the latter will bring you good karma and a 
              happier pet. 
              
              Linda Goodloe 
              Animal behaviorist 
              345 West 70th Street, No. 6D 
              (212-721-1231) 
               
               Playing with Kelsey, a hyper poodle that wildly jumps on her 
              Upper West Side owners when they come home, animal behaviorist Linda 
              Goodloe remarks in her gravelly, businesslike voice, "What a well-meaning, 
              devoted dog." 
              A dog that loves her owner too much would be a change of pace 
              for Goodloe, who, like most animal behaviorists, often spends her 
              afternoons teaching owners how to handle rough dogs. 
              Even so, Goodloe doesn't believe in punishment. She shows owners 
              how to use a halter as a calming -- not a restraining -- tool. Goodloe 
              visits each family one time, then sends them a game plan for how 
              to deal with their problematic pets. For cats, she says, a phone 
              consultation is often enough. "Cats don't do what they usually do 
              when someone else is there," she says. Her technique also saves 
              owners money -- she charges $45 for the first 30 minutes, then $1 
              for each additional minute. 
              Because animal behavior is such a new field, there are few doctors 
              with advanced degrees: Goodloe and Borchelt are the only practicing 
              behaviorists in the city who are certified by the Animal Behavior 
              Society. 
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