Privé: A favorite of stylish downtowners.

Beauty
Best Neighborhood Salon

SoHo
Privé
310 West Broadway
212-274-8888

Gwyneth, Uma, and other downtown residents achieve that "I'm perfect but I'm not really trying" look at Privé. Modeled after a Parisian loft, with an eighteenth-century brick wall transported from a French château, the spacious room leaves lots of air between you and the next client. Shampoos come with scalp massages so good that people are grinning and sighing at the sinks. Best of all, Privé is open Sundays. Haicuts: $65-$185.


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