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Beauty
Best Teeth Whitening
Dr. Irwin Smigel
635 Madison Avenue
Near 60th Street
212-371-4575
Follow some of the most photographed smiles in the city—Ivana and Ivanka, Donatella and Calvin, the Miller sisters—to the source of cosmetic dentistry himself, Dr. Irwin Smigel. The man actually invented bonding, and there’s even an aesthetic-dentistry prize named after him at the NYU College of Dentistry. Smigel whitens not with bleaching trays but with a plasma arc light (which he helped invent). It’s not the cheapest route ($1,000), but it is the quickest (about an hour and a half). And you’ll walk out with blinding white choppers. Budget option: Smigel’s Supersmile, a nonabrasive toothpaste ($16) that’s a proven whitener.
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