• Robin Rice

  325 West 11th Street, 212-366-6660; robinricegallery.com

  So you want to invest in some real art. No need to attend any intimidating auctions. At Robin Rice’s West Village photo gallery, you can find a fabulous original, for about the price of an iPod, that might be worth big bucks someday. Rice shows work by photographers who aren’t household names—yet. “This is what I would collect,” she says of the hand-picked landscapes, still lifes, and portraits that fill the store. (Currently showing: oversize, supersaturated color photographs of low-rider cars by Kim Reierson). Unframed works range from $400 for an 8-by-10 print to $1,500 for a 30-by-40. Rice displays ten artists regularly and is developing fifteen more; there’s a new show every six weeks, but if you don’t see something you like, she’ll happily lead you to the stock in back.

From the 2004 Best of New York issue of New York Magazine