Best of New York 2009 • Shopping

• Rebecca & Drew

  342 W. 13th St., at Hudson St.; 212-647-8904

  Although it’s a staple of men’s workwear, a simple, well-fitting button-down shirt is elusive in women’s clothing. Rebecca & Drew founders Rebecca Matchett and Drew Paluba developed a fit formula specifically for women that takes into consideration bra size, height, and body type. First consultations take around twenty minutes; you try a series of shirts to nail down your size, then choose fabrics from a selection of about twenty, ranging from basic white to purple pinstripes to polka dots. You can add a contrast collar, monogram, or French cuffs. The shirts, which run $175 to $195, are available in a traditional or slim fit, and are delivered ten to fifteen days later. Your measurements are kept on file for future orders.

From the 2009 Best of New York issue of New York Magazine