Broken English

• Everything Jewelry

COS

• Under $300 Super-Minimalist Store

Feit

• Sneakers For the Start-up Bro

ModelFIT

• Model-y Workout

Negative Underwear

• Comfortable Lingerie

S10 Training

• Semi-Professional Trainer

Trademark

• Women's Basics

Acustom Apparel

• Digital Bespoke

Estela

• Gnocchi

Figue

• Haute Soak

Miansai

• Gender-Neutral Accessories

Rouge New York

• Quickie Makeover

Acme

• First-Date Bar

American Two Shot

• Cutting-Edge Boutique

Benefit

• Faux Lashes

Birdbath

• Veggie Burger

Courtney Akai Lash Boutique

• Spa Package

Dagny + Barstow

• Cutting-Edge Boutique

Equipment

• Women's Shirts

Film Forum Jr.

• Kids' Movie Series

Greenroom

• Last-Minute Furniture Rental

Happy Bones Coffee & Publications NYC

• Coffee-Table-Porn Bookstore

House of Horology

• Men's Watches

Les Petits Chapelais

• Kids' Clothing

The MakerBot Store

• Futuristic Toys

Mile End Sandwich

• Deli Burger

Osswald Parfumerie + Luxury Skincare Boutique

• Fragrance Shop

Piperlime

• Web Store Turned Brick-and-Mortar

Warm

• Boutique

Village Tailor & Cleaners

• Last-Minute Dry Cleaning

508

• Microbrews

Aesop

• Skin-Care Products

Benefit

• Eyebrow Maintenance

BINY

• Karaoke Venue

Blue Dot

• Desks

Browhaus

• Semi-Permanent Makeover

C. Wonder

• Hostess Gifts

CB2

• Chairs

Cosabella

• Lingerie

The Dutch

• Fries
• Pie

Eastern Mountain Sports

• Adventure Gear

Flavia Bruni at Ethos Collective

• Pilates for Women

Jennifer Fisher

• Jewelry

J.J. Eyelashes

• Semi-Permanent Makeover

Joe's Jeans

• Jeans

Marie Nails

• Semi-Permanent Makeover

Mother's Ruin

• Bar Snack

Muji

• Shelves

Parm

• Fried Calamari
• Saratoga Club Sandwich

Piper Center for Internal Wellness

• One-Stop Cleansing Shop

REI

• Adventure Gear

S.O.B.'s

• Rap Venue

Safe Space

• Highbrow Night Out

Suitsupply

• Suits

Torrisi Italian Specialties

• Tasting Menu

Treasure & Bond

• Home Accessories

Tucker

• Dresses

AllSaints

• International Shopping

Aritzia

• Summer Dresses

Armani Counter at Bloomingdale's

• Makeover

Birdbath

• Kale

Blink Fitness

• Unconventional Gym Memberships

Club Room at Soho Grand

• No-Cover Dance Parties

Creatures of Comfort

• Downtown Boutique

Fiorentini + Baker

• International Shopping

Fonda Nolita

• Breakfast Taco

Icebreaker

• International Shopping

Isabel Marant

• International Shopping

Jimmy at the James

• City Views

Lena Ott at Ion Studio

• Hairstylist for Brunettes

LifeLabs New York

• Unconventional Date Night

M.A.C.

• Makeover

Mackage

• International Shopping

Malia Mills

• Bathing Suits

McNally Jackson

• DIY Book Publishing

Miko and Titi Branch at Miss Jessies Salon

• Hairstylist for Curly Hair

Miller's Oath

• Suits

Musette

• International Shopping

Museum of Chinese in America

• Museum for Preschoolers

Osteria Morini

• Porchetta

Palmer Trading Company

• Men's Accessories

Quiksilver

• Bathing Suits

Sam Brocato at Sam Brocato Salon

• Hairstylist for Straightening

Salumé

• Panini

Scotch & Soda

• International Shopping

Space NK Apothecary

• Makeover

Strip Ministry of Waxing

• Waxing

Thomas Sires

• Gifts for Women

Torrisi Italian Specialties

• Antipasti
• Cauliflower

Trump Soho

• Steam Rooms

Valeria Smith

• International Shopping

Wendy Nichol

• Logo-less Bags

WeWork

• Shared Office Space

What Happens When

• Unconventional Date Night

Amarcord

• Vintage Clothing

Avant-Garde Preschool

• Art Class

Badichi

• Belts

CB2

• Chair

Clementine

• Consignment Store

Eastern Mountain Sports

• Camping Gear

Julia March Skincare

• Facial

Just Shades

• Lampshade

Ligne Roset

• Coffee Table

Pipino Salon

• Women’s Haircut

Sam Brocato Salon

• Women’s Haircut

Topshop

• Opaque Tights

Aloha Rag

• Next Great Fashion Boutique

Bath Junkie

• Beauty Store

Bicycle Habitat

• Bike Shop

Centovini

• Cavatelli

Club Monaco

• Bargain Black Opaque Tights

Eryn Brinie

• Bargain Embellished Tops

Ilori

• Sunglasses

Madewell

• Bargain Scarves

Make Workshop

• DIY Sewing

MZ Wallace

• Handbag

New Museum First Saturdays

• Museum Day

Nolita House

• Brunch With Music

Old Navy

• Bargain Workout Clothes

Silver Lining Opticians

• Sunglasses

Space NK

• Generous Beauty Samples

Tailor

• Chicken Wings

Uniqlo

• Boyfriend Sweater

AG

• Cords for Women

Bloomingdale's Soho

• Denim for Women

CB2

• Chairs for the Modernist

Fiamma

• Goat

Frederic Fekkai

• Expert Eyebrow Grooming for the Misguided Penciler

Georgia Tapert Living

• Newly Opened Home Store for Accessories

J. Crew

• Khaki Pants for Men

John Varvatos

• Men's Shoes That Aren't Sneakers

Oliver Peoples

• Frames

Pylones

• Cheap Gift Source

Sew

• Men's Custom Shirts

Smith's

• Deviled Eggs

Space Ink

• Beauty Shop

Té Casan

• Shoe Store

Uniqlo

• Essential Denim for Men

Yana Herbal Beauty Salon

• No-Nonsense Facial

Aero

• Outrageous Classic Furniture

Bikram Yoga Soho

• Yoga for Serious Sweating

Blue Bag

• Handbag Under $500

Centovini

• Brunch for a Visiting Italian Winemaker

Chinatown Brasserie

• Dim Sum

DoggyStyle

• Non-Cutesy Pet Store

Dos Caminos Soho

• Margarita Bar

French Culinary Institute

• Cooking Class for Seasoned Amateurs

Il Buco

• Empanadas

Kiosk

• Unusual Wedding Gifts

Moss

• Outrageous Modern Furniture

Pottery Barn

• Cheap Chic Rugs

Waterworks

• Plumbing Fixtures

Zero + Maria Cornejo

• Cool Sweaters

Adidas Sports Performance Store

• Sports Fashion

Ashtanga Yoga Research Institute

• Yoga Studio: Soho

Atrium

• Jeans for Women

Babycakes

• Cupcakes

Cadeau

• Maternity Clothes Shop

Calypso

• Sandals

Chanel

• Dream Outfit

Cipriani Upstairs

• Private Club

De Marco's Pizzeria

• Square Pizza

Desiron

• Splurge a Little Furniture

Giggle

• Kids' Furniture

The Grand Bar & Lounge at the Soho Grand

• Hotel Bar

Haven

• Pedicure

J.Crew

• Dream Outfit

Kirna Zabęte

• Party Dresses

Lord Willy's

• Store for Dandies

Louis Vuitton

• Dream Outfit

Marc by Marc Jacobs

• Affordable Handbags

MaxMara

• Officewear, Corporate

Mayle

• Officewear, Creative

Miu Miu

• Spring Jackets

Nancy Koltes at Home

• Pillows

Shobha

• Bikini Wax

Sullivan Street Bakery

• Square Pizza

Sway

• Sunday Night Party

Urban Outfitters

• Starting Out Furniture