Best of New York 2015 • Shopping

• Wyatt Lily

  290 Columbus Ave., nr. 74th St.; 212-580-5459

  Forget your preconceived notions about Rachel Uchitel, former nightlife queen and Tiger Woods mistress. The shop she named after her 2-year-old is a turquoise-and-pink wonderland of baby-shower and class-birthday gifts for ages 0 to 6: Pee Pee Teepees for newborn boys ($15), handmade tutu dresses emblazoned with the Queen of Hearts or Cinderella ($98), three-piece toddler suits ($72), Tickle Monster boxed sets ($38). Uchitel finds many pieces falling down the Instagram/Etsy wormhole in search of outfits for her daughter—as was the case with a pair of unisex patchwork harem pants ($58), recently gifted to Ashton and Mila’s baby.

From the 2015 Best of New York issue of New York Magazine